The Brand Story
Website copywriting that gets to the heart of why you do what you do.
Justus Reid turned his Instagram account into his own version of HGTV, allowing viewers to tune into his channel for home renovation updates.
Five Marys Ranch makes you think rope wrangling on the Western Prairie can't be that hard (especially when you buy a beef box).
Subconsciously, we want to buy from these creatives because we want to be part of the stories they're telling us.
So let's bring that same page-turning energy to your website.
Right now, your brain is deciding whether or not to keep scrolling.
That's why story is such a big deal in marketing. Storytelling is a universal language, a primal instinct, and the best way to keep people's brains focused when our attention span is on the floor. Our myths, legends, history books, and folktales keep our cultures alive — holding our attention for night shifts, reminding us not to chase predators, and carrying the lessons learned through generations.
The brain will always say "yes" to the hero's journey. That's why we use it in sales.
We live in a creator economy — which means the smartest business owners aren’t just selling their products anymore, they’re selling their stories.
Products that bring the heat. We're all thinking, if people don't buy this, they're missing out.
The Step-by-step guide to becoming the website storyteller who's got customers begging for one more chapter...
Main character energy. Your products are too cool for your personality to sound like box mix brownies.
Pattern interruption. You can't be just like all the other websites. You need mystery, intrigue, and cliffhangers.
Permission to say what you actually want to say. Casual tone removes some of the buyer’s risk, and your brand feels like home.
Direct response architecture. There's a science behind website layouts and copy strategy that gets more clicks and conversions.
Done-for-you website copywriting delivered in four days.
Welcome to
The Brand Story
Website copywriting that gets your story stuck in everyone's head
What INside the Brand Story
5 Pages of website copy
Let's share the heart of your brand and establish safety, thought leadership, and love at first sight — starting with your hero banner. We'll build a direct response framework and color it in with personality, core values, and your story at the center. Customers need multiple touchpoints before making a decision, so we'll fill up your pages with all the reasons to choose you.
WHAT’S INSIDE:
✱ 5 web pages of direct response website copy.
✱ Content architecture based on word science and psychology.
✱ Proven strategies to increase conversions and capture your ideal client.
✱ Your ideal client persona.
✱ One round of edits to make sure it's perfect.
SEarch engine data and keywords
The most expensive (and time-consuming) part of marketing is lead generation. The top of your funnel needs constant input for you to get sales. But what if your website could fill that funnel automatically? Search engine data puts you at the top of the Google phone book, so you're always front-and-center to leads who are already searching for what you create.
WHAT’S INSIDE:
✱ Keyword-optimized data, that I’ll plug in for you (on a Squarespace, ShowIt, or Wix site).
✱ Keyword lists and ideas for you to use in future online content.
✱ Relevant blog ideas to keep your visibility growing.
✱ Strategy that lets you spend less money and time on outreach.
Wireframe and design guidance (bonus!)
Copy and design go hand-in-hand. If you need an extra set of eyes. I'll review your wireframes and final website designs to make sure they're conversion-ready.
WHAT’S INSIDE:
✱ Copy tweaks to make your design look pretty and seamless.
✱ Wireframe and design review so you have full confidence your website is ready to convert.
✱ Best practice tips so your copy actually performs.
✱ Another copy check-in after your messaging has a few weeks to settle.
How We Make It Happen
Uncover the real story
That's code for deep research into your brand, zone of genius, and competitors. We'll find out what's working and create the story and sales architecture that becomes our guiding light.
Four-day delivery
We start the project on Tuesday, and it's in your inbox by Friday. Basically, the speed of ChatGPT, but made by the blood, sweat, and tears of a real human (me). I only write one VIP package at a time, so your project gets my undivided attention.
Get out that red pen
While I'm a "get it right the first time" kinda girl, I care deeply that your story honors your vision and represents you well. You get a full round of edits (that probably won't need) to tweak and adjust to perfection.
Plug and play
If you give a website pretty words, you're going to need pretty design to go with it. I'm not a designer, but I do help guide the design process for better conversions. I'll also plug and play any backend SEO into your Shopify, Squarespace, or ShowIt site.
Conversion Checkpoint
Your new copy needs time to work its magic. After a few months, I'll check in and compare conversion notes. If something needs adjusting, I'll do a quick audit of your funnel and keep you headed in the right direction.
Client Hype
"My business grew 2x in the two years we worked together! Stephanie provides an expert lens for SEO, email strategy, website copy, and more. I would recommend her to anyone looking to take things to the next level!"
Katie, Live Wild Be Well
"Her writing expertly captured my target audience’s main concerns with real-world examples, and also provided compelling 'yes, I need that!' solutions."
Leslie, Holistic Health Coach
"She clearly puts the time and effort into her research and copy that every holistic health brand needs."
Amanda, Holistic Health Copywriter
"Working with Stephanie was the BEST thing I could have invested in for my business! She truly helped bring the spark and passion back into what I do!"
Annika, Nutritionist
Where do we go from here?
Discovery call
Basically just a strategy and yap session. I'll ask a bunch of questions about your current marketing and dream outcomes.
Custom proposal
Check your inbox. You’ll get a clear proposal outlining the scope, timeline, and investment tailored to your needs.
Project Kickoff
Secure your spot by signing the contract and hopping on my calendar.
Four Day delivery
We start all signature packages on Tuesday and they're in your inbox by Friday.
FAQ
Psst... questions are the backbone of sales
CAn you actually complete my website in four days?
Yes! I’ll do research calls and get your input before the project begins so we’re ready to hit the ground running. During the four-day project, I’ll keep you up to date on progress so you know exactly what’s going on.
Do you offer payment plans?
Sure do! All my copy packages require half payment upfront and half upon project completion. But I can also break your website copywriting package into three monthly payments.
What if I don't like my copy?
Genuinely, I’ve never had that happen. But if it does, your package comes with a round of edits to make sure the copy goes above and beyond your expectations. I promise to do everything within my power to make this not only your favorite copy but your top business investment.
How does the onboarding process work?
We’ll start with a discovery call to make sure we’re the right fit. Then we’ll schedule your four-day project for my next opening. You’ll get a few things to fill out before the project begins, and you’ll be part of the process during your brand week, too.