Build Your Launch System
Where science and storytelling collide to get your launch sold out.
(A little record-breaking revenue wouldn't hurt, either.)
So let me add a little calm to the launch-induced "sink or swim" panic. A successful launch is all about storytelling psychology. Make your offer easy to understand, show proof it works, and build that "I gotta have it" energy. This package is designed to do all those things, and it checks the sales page, offer creation, and marketing direction off your launch to-do list.
POV: You're a high-achieving human with an unreal product... and you want to get in front of people who need it.
Assets you can copy and paste. Use your content blueprint to always feel confident yapping about your offer online and offline.
How to get a booked-out launch without making it your entire personality
Direct response copy psychology. Your sales page understands human nature and how to attract real hype for the thing you built.
Powerful stories (aka, proof it works). Position your testimonials so the right people see themselves in your "before and after" stories.
Easy "yes" framework. Let's brand each module, add bonuses, and make your sales funnel a well-oiled machine. When your client is ready to say "yes," nothing stands in the way.
Someone who lives and breathes sales (so you don't have to). You make the thing. I'll get it to the people. It's that simple.
Done-for-you launch copywriting delivered in four days.
Welcome to
Build Your Launch System
Where science and storytelling collide to get your launch sold out
What's Inside Build Your Launch System
Build The Offer Framework
The right packaging makes your offer easy to understand and easy to say "yes" to. We'll add branding to your modules or program sections and use a few tricks to increase signup urgency.
WHAT’S INSIDE:
✱ Marketing strategy behind each hand-picked deliverable.
✱ Branding for each module or section of your program.
✱ Recommendations to increase buyer urgency and conversions.
Direct response sales page
Your sales page is your launch catalyst — the place everyone goes to decide if they'll bet their money on it or not. What's really behind the words is a gentle affirmation that your client is making the right choice.
WHAT’S INCLUDED :
✱ Direct response sales page crafted for high conversions.
✱ Clear messaging and headlines you can use across all sales channels.
✱ Real personality and brand authenticity.
✱ Conversion techniques that seal the deal.
Launch Messaging Guide
The same energy you have when pitching your coffee order? Let’s bring that to your client package. The signature messaging guide is your cheat code to posting on social media and talking about your offer offline with uncapped confidence.
WHAT’S INCLUDED :
✱ Mission, vision, and value statements made just for your launch.
✱ An ideal client persona.
✱ Talking points, social media ideas, and unique selling points to make your offer stand out.
✱ Clippable headlines and mini pitches you can use anytime, anywhere.
Testimonial Proof it works (bonus!)
There's a little science behind getting the best client quotes. Part of my sales page research includes talking with clients who have felt the transformation of your product, service, or course. So, while we’re talking, I’ll collect written testimonials for you to use, too.
WHAT’S INCLUDED :
✱ 2–3 awesome quotes from clients you’ve already helped.
✱ Recommendations for how to position future testimonials.
✱ Your offboarding quiz — a way to gather future stories from clients.
UX guidance for your sales page (bonus!)
I’m super invested in the performance of your sales page. Since the user experience is so key to transforming good copy, I’ll gladly review your final sales page design for free.
WHAT’S INCLUDED :
✱ Easy design direction inside your sales page document.
✱ My quick video review of your sales page design (once it’s done!).
✱ Tips, tricks, and sales practices to boost conversions.
How We Make It Happen
Uncover the real story
That's code for deep research into your brand, zone of genius, and competitors. We'll find out what's working and create the story and sales architecture that becomes our guiding light.
Four-day delivery
We start the project on Tuesday, and it's in your inbox by Friday. Basically, the speed of ChatGPT, but made by the blood, sweat, and tears of a real human (me). I only write one VIP package at a time, so your project gets my undivided attention.
Get out that red pen
While I'm a "get it right the first time" kinda girl, I care deeply that your story honors your vision and represents you well. You get a full round of edits (that probably won't need) to tweak and adjust to perfection.
Plug and play
If you give a website pretty words, you're going to need pretty design to go with it. I'm not a designer, but I do help guide the design process for better conversions. I'll also plug and play any backend SEO into your Shopify, Squarespace, or ShowIt site.
Conversion Checkpoint
Your new copy needs time to work its magic. After a few months, I'll check in and compare conversion notes. If something needs adjusting, I'll do a quick audit of your funnel and keep you headed in the right direction.
Client Hype
""My business grew 2x in the two years we worked together! Stephanie provides an expert lens for SEO, email strategy, website copy, and more. I would recommend her to anyone looking to take things to the next level!"
Katie, Live Wild Be Well
"Her writing expertly captured my target audience’s main concerns with real-world examples, and also provided compelling 'yes, I need that!' solutions."
Leslie, Holistic Health Coach
"She clearly puts the time and effort into her research and copy that every holistic health brand needs."
Amanda, Holistic Health Copywriter
"Working with Stephanie was the BEST thing I could have invested in for my business! She truly helped bring the spark and passion back into what I do!"
Annika, Nutritionist
Where do we go from here?
Discovery call
Basically just a strategy and yap session. I'll ask a bunch of questions about your current marketing and dream outcomes.
Custom proposal
Check your inbox. You’ll get a clear proposal outlining the scope, timeline, and investment tailored to your needs.
Project Kickoff
Secure your spot by signing the contract and hopping on my calendar.
Four Day delivery
We start all signature packages on Tuesday and they're in your inbox by Friday.
FAQ
There's no such thing as a dumb question
What if I already have an offer created?
That’s awesome! Most of my clients already have their deliverables laid out before we work together. I come in to help you stack those deliverables with elements of urgency, support, and bonuses that increase the value of your offer. Think of it as pretty packaging that supercharges your launch.
How does the onboarding process work?
To get started, schedule an onboarding call with me. We’ll make sure we’re the right fit before moving forward. Then, you’ll get your official proposal and contract. Once that’s signed, we’ll book four weekdays that are just dedicated to your project. You’ll get all your deliverables on day four.
What if I just want a sales page?
As a direct response copywriter, trust me, I know just how powerful sales pages are. But if they’re attached to a lackluster offer, even the prettiest words struggle to seal the deal. That’s why I always combine sales pages with offer creation and refinement. It’s better for conversions and makes it easier to talk about your offer.
Do you offer payment plans?
Yes. For every package, I charge half the amount upfront and half upon completion of your project. But we can also break up Build Your Launch System into three payments.
Would you work alongside my social media team or agency?
Absolutely. If you have a team who’s working to create buzz on social for this launch, I’m happy to connect with them and provide social media ideas within their scope.