About Your Holistic Health and Wellness Copywriter

I’m Stephanie, a freelance holistic health and wellness copywriter.

Writing was the only career I ever wanted to pursue. When I graduated from high school, I was fully on track to become a novelist with all the credentials and opportunities needed . . .

Then I got sick.

All of my focus switched to my health. When I didn’t find answers from conventional doctors, I turned to functional and holistic medicine—and never looked back.

Eventually, I was well enough to write again. That’s when I knew I wanted to use my writing to make a difference in the holistic health community—so that more patients could find real help.

Copywriting was an accidental discovery. For years, I taught authors and business owners how to use social media marketing strategies to increase their online reach. But there was one problem: Online reach never translated into actual sales.

Even expert communicators couldn’t generate leads through Instagram and Tik Tok.

Copywriting is effective because it relies on human psychology rather than social media algorithms. You’re not blindly throwing a dart—you’re using proven strategies that know how to hit a target.

With copywriting, you can build your business on your terms.

I combine over ten years of professional writing experience with a deep knowledge of functional and holistic medicine—from the patient perspective.

I’ll help you optimize your reach through proven strategies—so that you can worry less about filling your schedule and more about your patient’s wellness plan.

 

Pillars of Health and Wellness Copywriting

  • Brilliant Search Engine Optimization (SEO)

    Have you ever thought, “I just need to get my product in front of the people who need it.” Search engine optimization (SEO) is the easiest way to do this.

    Most people go to Google when they need help. With SEO, you provide educational answers to customer problems (as Google’s #1) alongside your brand, poised as the solution they need.

  • Your Brand Voice

    You tell your story best because you lived it. And the passion that drives your business? That’s in you.

    It’s my job to capture your passion and unique voice and put it into words. That way, your website naturally draws in ideal customers and builds genuine connections.

  • Authentic Marketing that Isn't Gimmicky

    You want to give back to your community and genuinely connect with people who share your values.

    When hiring a health and wellness copywriter, so many of my clients are concerned they’ll come across as gimmicky and pushy.

    This method of marketing doesn’t fit with my moral compass either (and it’s not very effective). Instead, we’ll focus on building authenticity with your brand and sharing valuable and honest content that naturally draws in your customers.

  • Value-Based and Enjoyable Content

    You’re not just another brand taking up inbox space. You’re different, and you have great products and services to share. But we have to convince your customers.

    We’ll focus on making your exciting and value-focused content that your ideal clients can’t wait to read. It’s just a little glimmer of what they’ll get when they order from you for real.

  • Less than half of businesses have a SEO strategy. (Translation: you still have time to get ahead of competitors).

  • The return on investment (ROI) for email marketing is about $36 for every $1 spent.

  • It can cost a company up to 25 times more to convert a brand new customer than to convert a returning customer.

  • Due to the pandemic, content usage increased by 207% (You better stand out).

  • Blogs are still incredibly effective for SEO. They were one of the top 3 types of content created in 2022.

  • Content marketing costs more than 60% less than outbound marketing, and gets 3x more leads.

  • Long form content is still essential for SEO. Content under 900 words attracts 21% less organic traffic.

“Stephanie’s writing expertly captured my target audience’s main concerns with real-world examples, and also provided compelling ‘yes, I need that!’ solutions.”

Lesley, Holistic Health Coach

“Stephanie is an SEO genius!”

Caroline George, Content Marketing Manager

“Our revenue has increased more than 70% and I consider Stephanie’s writing to be a huge part of that.”

Niki, Nonprofit CEO